Robert Anderson - Instructor
Robert Anderson former Assistant Director of the Department of Liquor Licensing and Control is a 40 year veteran of the Beverage Industry. He spent 25 years with Arizona Beverage as Director of Sales, Marketing and Public Relations and 15 years with Castle Leisure Group Scotland as a successful restaurateur. He is an accomplished communicator and brings a positive attitude and tireless energy to serve the best interests of the industry. He Studied Business Studies at Glasgow College of Building & Printing, Glasgow. He was also the in-house trainer with a certification in TIPS (Training for Intervention Procedures).
Jerry (Jake) Jacobsen - Instructor
During his 42-year career with wholesale/distributor Hensley Beverage Company, Jake assumed various positions within the company. He started as a keg delivery driver and eventually through hard work and dedication earned his way to sales managing off-premise and on-premise teams, and became a national account manager for the state. During his last 15 years, Jake served as an Account Manager for all Spring Training facilities, all Arizona Sports Teams, Sky Harbor Airport, music venues and managed multiple charity events for Hensley.
Jake naturally fit into each assigned role creating a genuine and trusted partnership with every account by providing excellence in service and building long-lasting relationships. He knew instinctively, “By approaching your clients with the right attitude and focusing on their success as opposed to just your own, you will make a connection based on mutual respect and trust.” (Dalecarnegie.com) Jake attended Dale Carnegie Leadership Training Course in 2000 and was given an opportunity to be a coach for the next graduating class. He continues to implement these principles every day in his training and life.
Rebecca Church - Instructor
With over 25 years of experience in the restaurant and hospitality industry, Rebecca Church brings a deep passion for service and a steadfast commitment to creating unforgettable guest experiences. Her career spans a wide range of roles, including two decades behind the bar before transitioning into leadership positions.
Rebecca served as Business Manager for Levy Restaurants at Desert Diamond Arena, where she thrived in a high-energy environment and sharpened her operational and leadership skills. She later joined Oak View Group at Footprint Center, first as Concessions Manager and subsequently as Premium Suites Manager. In every role, her focus has remained consistent: delivering outstanding service and elevating every guest interaction.
In addition to her extensive hands-on experience, Rebecca has a comprehensive understanding of Arizona liquor laws, ensuring full compliance and best practices across all aspects of beverage service.
A proud Arizona native, Rebecca enjoys exploring the state’s scenic landscapes through off-roading and boating. Outside of work, she can often be found at concerts, sporting events, or volunteering to support her local community.